Janice Bryant Howroyd Leverages Employees and Clients as Marketing Powerhouses

In a recent interview, Janice Bryant Howroyd, Founder and CEO of ActOne Group, disclosed her unconventional yet effective marketing strategy. Howroyd, who possesses a rich entrepreneurial history, believes that her employees and clients are her secret weapons in marketing.

Turning Employees into Brand Ambassadors

Howroyd believes that employees who are treated well and feel valued become the best ambassadors for a brand. She highlighted the importance of nurturing a positive work environment and company culture that fosters employee satisfaction and loyalty.

Clients as Marketing Tools

According to Howroyd, satisfied clients are another powerful marketing tool. Happy clients, she argues, are likely to spread the word about their positive experiences, which can attract new customers and boost business growth. She emphasized the importance of building strong relationships with clients, as this can turn them into powerful advocates for the brand.

The Impact of Word-of-Mouth Marketing

Howroyd pointed out that her marketing strategy is essentially a form of word-of-mouth marketing. She stressed the significance of authenticity and credibility in this context, as these qualities can make the difference between success and failure in business.

In conclusion, Janice Bryant Howroyd’s marketing strategy involves turning her employees and clients into powerful marketing weapons. The strategy, based on word-of-mouth marketing, emphasizes the importance of building a positive work environment and cultivating strong relationships with clients to boost business growth.