Google Takes on Ad Blockers with Slower Extension APIs

Google’s recent announcement of changes to its extension application programming interfaces (APIs) has set the stage for the next chapter in the tech giant’s war against ad blockers. The move, which will slow down the working of ad-blocking extensions, has sparked a widespread backlash from developers and users alike.

Google’s Manifest V3

Google’s initiative, known as Manifest V3, is the driving force behind the proposed changes. It aims to improve the security, privacy, and performance of Chrome extensions. However, it’s the performance aspect that has been causing a stir. The changes will mandate that extensions utilise a new API, DeclarativeNetRequest, which will limit the number of rules an extension can apply, thereby slowing down ad blockers.

Developer and User Backlash

Developers and users were quick to voice their concerns over the proposed changes. Raymond Hill, the developer of popular ad-blocking extension uBlock Origin, stated that the changes would “end his ability to develop his software.” Users have expressed fears of a compromised browsing experience as pages could load slower and pose potential security risks.

Google’s Defense

Google has defended its move by stating that the changes are not designed to kill ad blockers. Instead, they aim to encourage developers to create extensions that are less resource-intensive. The company also highlighted that the changes would help reduce the risk of security issues due to malicious extensions.

Despite the backlash, Google appears committed to the changes outlined in Manifest V3. The tech giant is determined to strike a balance between user experience and the necessity of ads for supporting free online content. However, the outcome of this development remains to be seen as the war between Google and ad blockers continues to escalate.