Jordan and PSG Partnership Comes to an End

The partnership between Jordan, a subsidiary of Nike, and Paris Saint-Germain (PSG), the renowned French football club, has ended. The collaboration started in 2018 and brought together two iconic brands from basketball and football.

Unforgettable Partnership

The collaboration between Jordan and PSG was the first of its kind, merging the worlds of football and basketball. It resulted in a unique collection of products, from jerseys to training outfits, which garnered global attention and success.

Reasons for the Split

Despite the successful partnership, it has now ended. This split is primarily due to a reorganization within Nike, which is focusing on its key brands. However, the collaboration between Nike and PSG will continue, but without the Jordan brand.

Impact on PSG and Football

The end of the partnership may have some implications for PSG and the football world. The Jordan brand brought a unique blend of sport and lifestyle to PSG, which other football clubs may now seek to replicate.

Although the partnership between Jordan and PSG has ended, the collaboration has set a precedent for future collaborations between sport and lifestyle brands. It also showcases the significant impact such collaborations can have on the sports industry.